254 research outputs found

    Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising

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    ABSTRACT The increasing use of the World Wide Web has promised a huge advertising platform for marketers. Investment in online advertising is growing and is expected to overcome traditional media. However, recent studies have reported that users avoid looking at advertising displayed on the World Wide Web. This study aimed at examining the impact of verbal emotional cues (negative/neutral/positive) to capture attention on website's advertising areas through an eye tracker system. The results revealed significant statistical differences between fixations to negative, positive words and neutral words. Significant differences between the number of fixations and recognition of the target words were found only for the negative valence words. We conclude that negative emotional words could play a major role on user attention to advertising

    The development and validation of the Dementia Quality of Life Scale for Older Family Carers (DQoL-OC)

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    Purpose: Little is known about how caregiving affects the quality of life (QoL) of older family carers and no dementia and age-specific QoL scale is available for use with this population. This study aimed to develop and validate a unique dementia caregiving- and age-specific tool – the ‘Dementia Quality of Life Scale for Older Family Carers’ (DQoL-OC). Methods: The scale items were identified in focus groups with older family carers in the UK. Content and face validity were evaluated by a panel of six experts. A set of 100 items assessed on a 5-point Likert scale was tested with 182 older family carers. Test–re-test reliability was conducted with 18 individuals. Exploratory factor analysis was used to identify the QoL model and reduce the number of scale items. Convergent construct validity and internal consistency were also established. Results: A one-factor solution containing 22 items was obtained. Test–re-test reliability (lower bound r = 0.835; p < 0.001), internal consistency (Cronbach's α = 0.936), and convergent construct validity were established. Significantly lower levels of QoL were found in female older carers; those who perceived their relatives with dementia as being at the earlier stages of the disease and with unstable dementia symptoms; those providing care more hours per day and more days per week; and those in younger-old age. Conclusions: The DQoL-OC is a valid and reliable scale that will be useful for research and in clinical practice with older family carers of people with dementia. These study results will inform future health and social care aiming to improve life quality for this overlooked population of carers

    The influence of technology on the mathematical modelling of physical phenomena

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    A study is presented in which students are asked to model two physical phenomena using applications on electronic tablets : a bounce of a ball and the extension of a spring. The analysis focusses on (a) the influence of characteristics of the applications on the tablets on the decisions that groups of 16-year-old students made during the modelling phases in which reality and mathematics are related, (b) mathematisation of the phenomena and (c) interpretation of the models. The phenomena were recorded using an app that requests users establish a set of references during the mathematisation process, which makes students focus on the way the references have been set to interpret the model properly. Our findings indicated inconsistences between student decisions made during mathematisation and their considerations during interpretation of the model. To conclude we suggest reasons students experience problems in working without a pre-defined reference syste
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